Wider product selection @Sobeys

We are excited to tell you that our relationship with Sobeys has upgraded to offer you more of our product line. All Ontario Sobeys location will now carry Organic Spelt Lavash and our Organic Spelt Bread Crumbs.

Lamb chop and Lentil Bio-Bud™

The Fall season brings less outdoor light and more indoor cooking. We've spent the summer building up the Bio-Bud™ brand and the greatest thing is how it integrates into a full meal. Our latest recipe offering below:

Lamb chops on a bead of brown rice and Lentil Bio-Bud™ 
1 cup Bio-Bud™ rice
1/2 Bio-Bud™ lentil
wash and add 2 cups filtered water
1 Tbs vegetable oil
1 Tsp of Butter
cook for 25 to 30 min in a low heat or in a rice cooker (best choice) let it cool and
add:
One large diced tomato
2 Tablespoon parsley chopped and one scallion onion
2 Tbs olive oil, salt, and fresh ground pepper
Pan fry salted and peppered Lamb chops 

Alternate meat (protein )
Pan fry salted and peppered chicken boneless legs

Enjoy,
shasha

People notice when having fun!

Our last minute float entry in this year's Toronto Pride has resulted in a welcome surprise.

We are honoured to have been selected for:
2010 Pride Parade Awards Float/Vehicle Winners-
-Best Overall Float-
 --ShaSha Bread Company.

We would like to thank Pride organizers of their recognition and we are looking forward to Pride 2011!

Warm regards,
ShaSha

30 min cooking: Pollo & Bio-Bud™

Updated with Video: here.

Sprouted grains are a rich and wholesome all-natural source of food and they are more bio-available.

• Bioavailability is a term used by several branches of scientific study to describe the way chemicals are absorbed by humans and other animals. 

Sprouting is engaged in the first 5-10 days of growth where all plants are at their maximum nutrient density. Sprouts are essentially baby plants which have delicate cell walls that enable their nutrients to be released more efficiently. This is the science behind understanding how to enhance your nutritional intact.


THIS is why we are so excited to bring Bio-Bud™ to market, 'Less Intake, More Energy!'

At ShaSha Co. we've been sprouting our own organic grains and seeds and mixed into the ingredients of our breads since the beginning. What we've done today is expanded our sprouting process to enable a larger yield to support wide distribution where the consumer can now integrate raw energy into their daily routine. In order for something that we've coined 'Future Food' to work it's best to lead by example with offering daily, easy to do recipes....today's offering: Pollo (chicken) & Bio-Bud™.
Enjoy!

100g or 1 cup of Bio-Bud™ lentils
1 cup or 140g diced potatoes (new or Yukon gold )
1/2 cup or 50g diced shallots or onion
1 tbsp. caraway seeds
2 tbsp. butter or oil
salt and pepper to add taste
1/1/4 cup of water

Cook all together for 20 to 30 min

For the chicken marinate
1/2 lb or 225 g chicken strips
1 tbsp. fresh lemon juice
pinch of saffron 
salt and pepper to add taste
2 tbsp. oil
mix and rest for minimum 10 min
To complete, add 2 tbsp. ShaSha Co. Bread Crumbs
and pan fry in pre-heated pan with your chose of oil. 

Don't forget! ShaSha co. is running a summer promotion with online orders where you get 2 free Bio-Bud™ packs with every order over $59.00

Hot? Water. Pride 2010!

Update: One week, After Pride Special! 25% off EVERYTHING at ShaSha Organics Retail Store.

 Click on the coupon to print and redeem.

Water. It's in our bodies, it's in our breads, our cookies and for Summer Pride, 2010, we used it to get the party started!!!! But did you notice the sweet scented smell? We added a drop of Organic Vanilla! We were fortunate enough to be the first large float down Yonge Street on a blistering afternoon. The massive crowd was really pumping for the music and the mist.

Thank you Toronto! We had a lot of fun with all of you on Sunday.

Parade. Love. Bread.

Come celebrate Pride with us on July 4th, 2010, downtown Toronto, for the biggest outdoor party of the summer! Bring your Vuvuzela. Bring your love, we're bringing the bread....and SNAPS of love as well!

Toronto Taste: ROM, 20th Anniversary

Toronto Taste is a yearly event that keeps getting more extravagant as it grows and with good reason, in support of Second Harvest. This year highlighted 60 presentations with ShaSha Co. returning to the event. It's a cornucopia of indulgence that closes down Bloor Street and Avenue Road spilling into the ROM's Great Hall. Lots of fun and one of our first public outings with Bio-Bud™ samplers...Protein Bruschetta!

ShaSha Co. Protein Bruschetta

2-week Challenge Series: Journey Diet

Verified proof is the best method to resonate why our food is healthy for daily activity and we have developed a summer campaign to earn your trust and promote: ShaSha's Diet Journey.

Our first campaign encompasses a 2 week dietary challenge to select customers who are looking for a change in their life, guided by what they eat. This is not a quick weight loss plan, this is a vitality plan. 

Our goals are to improve your cognitive alertness while improving your overall physical health. The commitment will be for a two week period for each participant and showcase their health enhancements experienced on their Journey, openly shared.

Method: Before and after reports analyzing their pre-diet regimen and the results of functional abilities after the ShaSha Journey diet plan. The diet plan is simple...to incorporate ShaSha Co. product with a balanced breakdown of carbs, starches and sugars.

Next post: meet our first Journey participants

Future Food is FREE!!!

Receive 2 FREE BIO-BUD™ PACKS

This summer we plan on communicating quite a bit about Bio-Buds™. New recipes and consumer challenges are being planned to test and experience the enhancing life benefits of our all-new product line.

Our bio-buds has a sweeter complex flavour, therefore can be served on its own with minimum need for herbs and spices...it's about eating less but gaining more energy... we are truly excited to coin this product line as "Future Food".

Already in local specialty stores during the Spring, a wide roll-out of the product-line will be coming to major chain groceries as well by end of summer.... we want to ensure you're well informed about what it's all about as the properties of this product can exceed the potential of your eating habits.

Starting today, June 4 to Aug 31, any combination order ONLINE greater than $59.00 awards you 2 Bio-Bud™ packs, FREE to try. Plus, receive a sample 30 g pack of each SNAP flavour for something sweet to snack on.
 
Enjoy,
ShaSha

Commitment to Education: GBC

Wednesday, May 19, was a proud moment for myself. I attended a Yes Chef! gala unveiling of the George Brown College Foundation sponsorship wall. My history with the school of culinary arts began as a student and today I'm able to give back not only with sponsorship but also as educator. It is for me a functional growth cycle. I continue to learn through being on the pulse of education and knowing the latest developments and techniques that the next generation will be baking.

The Yes Chef! campaign has been successful but like any program it needs continued support and I invite you to join me in that support with the ShaSha Bread Award.

Phyllo Wrapped Salmon on Lentil Bio-Bud™

Recipe #2: Black Beet and Blood Orange awakens my literal senses in thinking how to add ShaSha ingredients into a Phyllo Wrap.

Salmon pastry:
16 oz. salmon fillet ( for 4 phyllos)
phyllo pastry
1 large cooked potato
¾ cup of Multigrain Breadcrumbs
Parboiled stringbeans
2-3 Tbsp. fresh dill
1 lemon
Melted butter
Coconut oil
2 tsp curry powder
Salt/pepper

Sprouted Bio-Bud™ Lentils:

2 cups of Shasha Bio-Bud Lentils

2 ½ cups of water

1 tsp of salt

Optional: bay leaf

Bring everything to a boil, and simmer, no lid, until all water is evaporated. About 18 minutes.

Black Beet Salad

1 black beet, skin removed and slice as wedges

½ blood orange, skinned and sliced

1 cooked yellow beet, sliced

1 tbsp. Fresh dill, chopped

2 Tbsp. Lemon juice
1 cup of Arugula or green of your choice to use as garnish for Bio-Bud™lentils

Mix all ingredients.

To Prepare Phyllo Salmon:
*Pre-soak Lentils for 20 min in lukewarm water

1. Melt butter and allow to cool. Preheat oven to 420 F.
2. Remove potato from skin and mash with coconut oil and a splash of water. Add curry powder, chopped dill, juice from half a lemon, salt and pepper.
3. Lay a sheet of phyllo onto the work surface and brush with butter, then sprinkle with bread crumbs. Add another sheet on top of the first, rotating so that the corners alternate.
4. Repeat butter and breadcrumbs. Lay third sheet down and place about half a cup of the potato mixture into the center. Lay 4 to 6 slices of salmon cut to strips on top and brush a little butter around edges of phyllo. 
5. Gather edges and bunch at the top pressing base with hands to shape and hold together. Brush outside with a little more butter and sprinkle breadcrumbs on the top.
6. Place this in a baking dish. Recipe makes about four of these. Bake them for 25 minutes.
7. Serve on a bed of the cooked Bio-Bud™lentils (Arugula below the lentils) alongside the black beet salad and garnish of lemon.

Recipe: Pan Fried Salmon Bits

The first recipe post! The idea for my recipes is not only that they are fresh, delicious and wholesome but quick and easy-- very important for our active and busy lives. Many of the recipes will feature a Shasha co. product to some degree, such as the Multigrain Breadcrumbs incorporated here. I highly encourage the use of organic products, but of course that is optional.

Pan Fried Salmon Bits

Breaded pieces of salmon with scallion, ginger and a saffron and string bean basmati rice.

10 Oz. Salmon
¾ Cup ShaSha Multigrain Bread Crumbs
3 scallions, chopped
1 Egg
1 Tbsp. Spelt flour (or other flour)
1Tbsp. Fresh Dill, chopped
1Tsp. Fresh Ginger, minced
Lemon juice from half of lemon
1Tbsp. Oil
Salt, Pepper to taste
Optional: Saffron tea (saffron steeped in hot water to create fragrant tea)

1. Take all ingredients except the breadcrumbs and mix thoroughly. Add the breadcrumbs right before you are ready to cook to keep them from getting overly moist.

2. Heat a dash of oil in a skillet on med-hi heat, add the salmon mixture gently in one layer

3. Allow one side to brown without over-stirring, then turn once to brown the other side

4. When both sides are browned it is ready to serve, with a wedge of lemon

This was accompanied by a saffron and string bean basmati rice, sunflower sprouts.

Welcome!

Shasha Navazesh

Walking into a bakery for me is a romantic, sensory experience. It starts with the nose, wafts into my brain and waves of affection warm my heart. I started my venture in bread-making by "following my nose" you might say. Today, we have new nutritional information that I have sought and refine to accelerate bread enrichment. As an essential component of the daily diet for many, I believe it should be one of the most important nutritional sources of your day.

It is in that goal that I fused science with tradesman artistry. Now 11 years later my bread products have branched out to include wholesome pizza crusts, crunchy lavash and cookie SNAPS,  all with nutrition at the forefront to reach you, the consumer.

A perspective of any manufacturer encompasses potential and the growth of their ideas. For me, the beneficial effects that nourishment has on society is my challenge to improve on for our fast-paced, eat-fast society. The message is a clear one: eating is the daily tool we need to function. Give yourself maximum intake to maximize your day. It's as simple as that.

This past month I'm very proud and excited to have launched in that ideal, a new line of products called Bio-Bud™. Bio-Bud™  lets you Eat Less, and benefit more through Energy Intake ....up to 3-4 times more in fact, and that is something to get excited about!  

I will be sharing my personal experiences and what I have gleaned in years of researching the relationship between nutrition and general health. I will share my insight to the ingredients and methods I use, and how it can affect us for the better.

ShaSha's Journey

The Journey is a transformative process into better health. It starts with diet, but encompasses all physical, mental and spiritual aspects of well-being. As this blog grows I will be personally enrolling volunteers to commit to a 6 week regimen guided through my own products and knowledge, and to write about the process, and post the results here.

This blog will intermix posts of those participants own experiences, my personal recipes, your recipes, and up to the minute news that ShaSha Co. can offer to our customers.

Thank you and I hope to connect with all you in the near future.

ShaSha